WGC & GJEPC Tie-up to Launch the New Look of the ‘You Are Gold’ Ad Campaign
The campaign aims to increase awareness, relevance and adoption of gold jewellery among young Indian women
'You are gold' campaign launched to lure youth towards gold jewellery
The World Gold Council unveiled a multi-media campaign in partnership with Gem & Jewellery Export Promotion Council (GJEPC) to increase awareness, relevance and adoption of gold jewellery amongst young Indian consumers. The integrated campaign that will be rolled out in two phases through 2021, aims to attract millennials and gen-Z by building a meaningful context of role of gold jewellery in their contemporary expressions
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